RESULT
The end result is a series of out-of-this-world sneaker photography that perfectly captures the spirit of the holiday and the shoes. The images are striking, evocative and connect with the Mexican tradition, making a nod to the Día de Muertos celebration. This campaign is a powerful tribute to the rich cultural heritage of Mexico and the role that Nike plays in celebrating it.
BRIEF
For Nike Mexico's Día de Muertos product collection, our team was tasked with creating visually striking images that payed homage to the traditional Mexican holiday while showcasing the shoes in a visually compelling way.
WHAT WE DID
To accomplish this, we created custom sets for each shoe, drawing inspiration from the holiday's aesthetic and incorporating elements that tell the story of the shoe.
CLIENT
Nike México
Creative Direction
CATEGORY
Product Photography, Retouching, (On body product photography shot by Dorian)
Día de los Muertos
