RESULT

A visually stunning and inspiring campaign that encourages the next generation to be the first, not the next, when it comes to wearing Converse Pro Leather.

BRIEF

Inspiring the Next Generation with Converse Pro Leather's "Don't Be the Next. Be the First." Campaign

WHAT WE DID

To rally the next-gen Pro Leather wearers, we captured 5 game-changers from the worlds of sport, fashion, and music. IDK, Paloma Elsesser, Kelly Oubre Jr., Natasha Cloud, and Sage Elsesser came together to inspire a new generation of Pro Leather wearers.

CLIENT

Timberland

Creative Direction

Industry

Pro Leather