RESULT
The end result is a series of beautiful and vibrant images that seem almost like they were created using 3D software. The imagery perfectly captures the spirit of the children's designs and serves as a heartwarming reminder of the resilience and creativity of these young patients. The campaign serves as a powerful tribute to the strength and determination of these young children, and the positive impact that Doernbecher Children's Hospital has on their lives.
BRIEF
For Doernbecher Children's Hospital's collaboration with INDUSTRY, our team was tasked with capturing the creativity and imagination of four past and present patients. Each child was given the opportunity to create their own unique Animo toy, modeled after the traditional Mexican folk art of alebrijes.
WHAT WE DID
To bring the children's creations to life, our team built a custom set that perfectly captured the essence of each child's design. We incorporated bold colors, sketches, and playful elements to create a dynamic and vibrant visual experience.